Protein Now! Blog

When you think about a zero-sugar protein, the first thing that comes to mind is usually one of two things: no sweetness at all, or a heavy dose of artificial sweeteners. Protein NOW! protein shots offer a third option —...

Protein is no longer primarily a conversation about steaks, eggs, shakes, and gym routines. It has become a broader nutrition priority. In the International Food Information Council's 2025 survey, 70% of Americans said they were trying to consume protein, while a high-protein diet was the most commonly followed eating pattern.

But the next phase of the protein boom may be less about eating more and more about where protein comes from and how it fits into everyday life. From the protein-rich foods highlighted by Protein Now! to research into fermentation, fungi, and cellular agriculture, the category is widening. Looking toward 2030, innovation will meet demands for convenience, affordability, and sustainability while changing dietary preferences influence which proteins consumers adopt.

Small protein snacks can provide us with a quick pick-me-up throughout the day. This is more important than you’d imagine.

Healthy high-protein snacks give us a practical way to close that gap, especially when a full meal, a blender, or a fridge is out of reach.

Staying healthy takes time, and most people have to fit that effort around work and family responsibilities. But with only so many hours available, people have grown used to saving time wherever they can, including how they shop for and...

As a sports nutritionist, I work with a bunch of athletes and everyday professionals on a daily basis, and a common question I get is whether there is a best time to drink protein. The short answer is yes.  However,...

Most people know the basics of healthy eating: eat a variety of nutrient-dense foods, including protein, fruits and vegetables, whole grains and healthy fats, and limit excess added sugar and sodium. The harder part is putting those principles into practice...