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Latest from Protein Now!

  • An image of a bowl of sliced chicken and yellow rice, a bowl of chopped greens, and a black ramekin of a white sauce.

    From Gym Culture to Grocery Aisles: How Protein Went Mainstream

    How much protein have you had today? It sounds like a simple question, but it now follows people through places where nutrition advice used to feel far away. Grocery shelves, convenience-store coolers, meal kits, and ready-to-eat lunches are all being...

  • Three pieces of cooked chicken, one sliced, are on a cutting board, along with a steak knife, a dish of peppercorns, and a dish of ketchup, with a beige dish towel on the top right corner.

    Protein Is Everywhere: Why 2026 Is the Year of the Protein-First Diet

    Protein used to belong to gym regulars, meal-preppers, and the people who knew exactly how many grams of protein were sitting on their plate. Now it is showing up everywhere ordinary people make food decisions, from grocery aisles and coffee...

  • Hands hold three colorful Protein NOW! drinks outdoors, showing red, yellow, and blue bottles labeled with 21 grams of protein.

    What Are Protein Shots & Are They Worth It?

    Protein shots are one of the most convenient ways to increase your daily protein intake and ensure you’re getting the quality nutrients your body and muscles need.  While we are used to seeing protein powders and ready-to-drink options, these little...