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A messy wooden countertop with opened protein bars, crumbs, and two protein powder containers lying on their sides, surrounded by crumpled napkins in a kitchen setting.

Who Is Protein Now for?

Most people know they need more protein in their diet. The challenge is getting enough of it without adding more hassle to an already busy day.

Protein bars promise convenience but always seem to leave crumbs and sticky fingers. Ready-to-drink shakes are bulky, heavy, and require refrigeration. Protein powder works, but mixing, measuring, and cleanup aren't always convenient. We knew there had to be a better solution.

Protein Now! is for people who want something easy, quick to finish, refreshingly delicious, and that actually delivers the protein their bodies need, with no mixing or mess. Just a premium protein source that fits easily into your lifestyle.

So We Built Something Better.

Protein Now! is different, but in a good way. It’s not just convenient, it’s a premium protein source made for real life.

Each shot-sized protein bottle delivers 21 grams of premium protein in just a few sips. No mixing. No mess. No bulky bottle to carry around. Just refreshing, high-quality protein in a format that fits naturally into your day, whether you’re heading into a meeting, running errands, traveling, or simply moving through a busy afternoon. 

With a brand story built on the foundation of NutraBio, founded in 1996 with a commitment to quality, transparency, and innovation, Protein Now! brings more than 30 years of supplement industry experience to every shot. We know protein. 

That experience is what makes Protein Now! different. It’s not just convenient. It’s a premium protein source made for real life.

Premium protein finally made easy. That is Protein Now!

One Rule: No Compromise

People do not need more protein options. They need a better way to get it in.
Something that delivers exactly what the body needs without slowing down their day. The challenge was not just convenience. It was precision.

  • We Needed to Deliver...

  • A circular icon with a dark blue bottom half and white top half, displaying 21g Protein in bold white and blue letters, indicating protein content.
    in a compact 3.38 fl oz shot

  • Without Cutting

    corners on taste and formula.

So We Got Busy

  • Two brown glass bottles labeled PROTEIN NOW sit on a lab bench. In the background, theres laboratory equipment, including a microscope, and a notebook with handwritten notes in the foreground.

    The Idea

    You told us you needed something better. A protein that fit your life, not the other way around. So we got to work.

  • A gloved hand holds a bottle labeled Protein NOW! with 21g protein, 90 calories, less than 1 carb, zero sugar, and zero fat. Lab equipment and a scale are visible in the background.

    The Details

    Every ingredient, every flavor, and every aspect of the formula were absolutely obsessed over until they were exactly right.

  • The Moment

    The moment someone took their first shot and realized that was it. Protein in seconds, nothing to mix or clean up, and the rest of the day wide open.

And Now It's Here!

  • 12 x Blueberry Acai
  • Protein Now - Protein Shots
  • Protein Now - Protein Shots
  • Protein Now - Protein Shots
  • Protein Now - Protein Shots
  • Protein Now - Protein Shots
  • Protein Now - Protein Shots
  • Protein Now 12 pack case of Blueberry Acai Protein Now
  • Protein Now Blueberry Acai nutrition fact panel
  • Comparison graphic showing traditional protein options like a shaker cup and protein bar labeled sugary, messy, fillers, and time-consuming, versus Protein Now shots in Strawberry Watermelon, Orange Mango, and Blueberry Acai labeled compact, clean, and instant.
  • Protein Now protein shots available in three flavors: Blueberry Açaí, Orange Mango, and Strawberry Watermelon, each featuring 21g protein, 90 calories, less than 1g carb, zero sugar, and zero fat.
  • A woman outdoors drinking from a bottle of protein powder, with a large testimonial quote and star rating overlaid on the image. The quote reads: 'Between drop offs, pick ups, work, and everything else, I barely have time to think about my own nutrition.
  • The Now Satisfaction Guarantee

39 total reviews

21g Liquid Protein Shots

Getting your daily protein just got a whole lot easier and more fun. Protein Now! is the premium protein shot made for people who want to feel good, live well, and never miss a beat. 
Regular price $48.00
Unit price per

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Three bottles of Protein NOW! drinks in different flavors—Orange Mango, Blueberry Acai, and Strawberry Watermelon—stand on a blue surface, with a blurred background of a beige bag and blue strap.

This is the Premium Protein Shot Designed to Meet You Wherever Life Takes You.

21 grams of high-quality protein. 90 calories. Zero sugar. Less than 1 gram of carbs. No shaker. No prep. No interruption to your day. Just great-tasting protein in a compact shot that fits your life the way it actually is.

But Protein Now! is about more than convenience. It’s built around company values and brand values we refuse to compromise on:

Quality over shortcuts and convenience without compromise. We believe you should never have to sacrifice protein quality for convenience. Protein should fit into your life, not force you to rearrange it. That means delivering a premium protein source in a format that is ready whenever you are.

Transparency in formulation. You deserve to know exactly what you’re putting into your body, which is why we believe in clear, straightforward labeling and fully transparent formulas.

Our mission statement is simple: make premium protein easy to get, easy to enjoy, and easy to take anywhere. Between business meetings, on the road, after a workout, or anywhere in between, Protein Now! was built to keep up with you.

Frequently Asked Questions

  • Protein Now! was created because getting enough daily protein should not require preparation, equipment, or a dedicated window of time in your day. Most protein formats are built around the gym. We built one around real life. The result is a premium protein shot that goes wherever you go and takes seconds to consume.

  • Protein Now! was created by the team behind NutraBio Labs, a supplement company with over 30 years of experience setting the standard for quality, transparency, and science driven nutrition. NutraBio has spent three decades earning the trust of athletes, health professionals, and everyday consumers who demand the best from what they put in their body. That same expertise, those same standards, and that same commitment to doing things the right way are the foundation every bottle of Protein Now! is built on.

  • No, it's designed as a faster, cleaner option for moments when mixing a shake or carrying a bar isn't practical.

  • Protein Now! drinks like a refreshing fruit beverage, not a protein supplement. Available in Blueberry Acai, Strawberry Watermelon, and Orange Mango, each flavor is light, smooth, and genuinely enjoyable. It is the kind of drink people look forward to rather than tolerate.

  • Most protein products indirectly ask you to work around them. Protein Now! works around you. At 3.38 oz it is small enough to carry anywhere, requires no refrigeration until opened, and is TSA approved for travel. It delivers 21 grams of premium protein with zero sugar and zero fat in a format that no traditional shake, powder, or bar can match for convenience and taste.